In 1933, Pedro Caetano Magalhães de Jesus, a family man and recent law graduate, went to the cocoa region to get started as an independent professional.

Working as a lawyer, he gathered his savings to buy a cocoa fazenda (plantation), for at that time this represented an excellent investment opportunity as well as a form of upward social mobility.

The initial difficulty of the cocoa cultivation was compensated for by the vigorous growth of the cocoa trees.

This plant from the Amazonian rain forest grows in the shade of taller trees (second layer of trees of the forest). It found a perfect environment for its expansion in the south of the state of Bahia, Brazil. The pioneers named this type of shade cultivation cabruca, a word of indigenous origin.

Today, the fazenda is managed by the third generation of Dr. Magalhães de Jesus’s family, facing the challenge of adapting it to the new demands of the chocolate market.

In order to maintain high standards of quality of professionalism, the fazenda is managed thanks to software designed to meet the operational needs of agribusiness, and the co-workers benefit from regular trainings.